Optical Brighteners Market Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2022-2028
Optical brighteners, also known
as fluorescent whitening agents, are additives used in various industries such
as textiles, detergents, paper, plastics, and cosmetics. Optical brighteners
are used to enhance the whiteness and brightness of products by absorbing
ultraviolet light and converting it into visible light, which gives the
appearance of whiteness.
The global optical brighteners
market is expected to grow significantly in the coming years due to increasing
demand for brighter and whiter products in various industries. The market is
expected to reach USD 1.1 billion by 2028, growing at a CAGR of 5.3% from 2021
to 2028.
The textile industry is the
largest consumer of optical brighteners, accounting for approximately 40% of
the market share. Optical brighteners are used in fabrics, yarns, and threads
to enhance the whiteness and brightness of the textile products. The increasing
demand for high-quality and bright-colored textiles is expected to drive the
growth of the optical brighteners market in the textile industry.
The detergent industry is the
second-largest consumer of optical brighteners, accounting for approximately
30% of the market share. Optical brighteners are added to detergents to enhance
the brightness and whiteness of clothes. The increasing demand for laundry
detergents in emerging economies such as China and India is expected to drive
the growth
of the optical brighteners market in the detergent industry.
The paper industry is another
significant consumer of optical brighteners, accounting for approximately 20%
of the market share. Optical brighteners are added to paper to enhance the
whiteness and brightness of paper products such as magazines, books, and
newspapers. The increasing demand for high-quality paper products in the
packaging and printing industries is expected to drive the growth of the
optical brighteners market in the paper industry.
The plastics industry is also a
significant consumer of optical brighteners, accounting for approximately 5% of
the market share. Optical brighteners are added to plastics to enhance the
brightness and whiteness of plastic products such as containers, packaging, and
films. The increasing demand for high-quality plastic products in the food and
beverage, and personal care industries is expected to drive the growth of the
optical brighteners market in the plastics industry.
In conclusion, the global optical brighteners market is
expected to grow significantly in the coming years, driven by increasing demand
for brighter and whiter products in various industries. The textile industry is
the largest consumer of optical brighteners, followed by the detergent, paper,
and plastics industries. The market is highly competitive, with several players
operating in the market, including BASF SE, Clariant AG, Huntsman Corporation,
Archroma, and RPM International Inc.
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